This just in…Facebook releases a commercial?

This Uncharted Life

Facebook released a commercial to celebrate their 1 billionth active monthly user.

Congrats. But, I think they’ve done it all wrong. They’re a non-traditional medium, why would they turn to traditional media to market themselves? Their goals and target market seem blurry to me.

Throw a party if you’re going to celebrate a milestone. Why waste money on an ad campaign? A mediocre one at best. They compare Facebook to basic objects that connect us to each other, like a chair, a door bell and an airplane.

I can see where they’re coming from, Facebook has become as important to everyday life and as revolutionary as a chair, door bell and an airplane. But, why? Who are they trying to connect to? If someone understands, please enlighten me.

But first, please answer the poll!

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