Today, Red Bull executed one of the most amazing social media marketing campaigns… period: Red Bull Stratos.
For those of you who haven’t been following along, Stratos was a world record attempt by daredevil Felix Baumgartner at breaking 4 world records including highest free fall, fastest free fall, longest free fall, and highest manned balloon flight. In the end, he successfully jumped from a capsule carried to the edge of space by a balloon, roughly 128,000 feet (39km) above the earth. When in free fall, he broke the speed of sound travelling at a maximum velocity of 1,136km/hour. Needless to say, this was an incredible feat.
If you would like further information about this amazing project, check out the Red Bull Stratos official website or their official Twitter profile @RedBullStratos for the most up-to-date information.
Another amazing accomplishment of Stratos was its social media and digital marketing program…
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