JasCity

First off, social media is not for everyone or for every business. It takes a great deal of time to build up and maintain a community. Once you start, you must keep it going with consistency. My mom and brother are a successful real estate team in the GTA that don’t use any social media to promote their business. I did introduce them to a few options, but I realized that it just didn’t fit into their schedules or even personalities. They would much rather do their business in person and on the phone.

Secondly, figure out which social media tool is right for your business; typically what your customer base uses the most. For example, fashion enthusiasts use polyvore and tumblr so these platforms would be ideal for fashion designers. Twitter and Facebook are seen more as the foundation tools for social media. Often times, established companies…

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