Great Tips! via Passion For Fashion…
Listening to the Groundswell:
So you have developed a social media marketing strategy, implemented it and you are now anxiously awaiting 500 new likes! But nothing seems to be engaging your customers… What the heck have you done wrong?
First, lets look at the STATS on how businesses customers are acting online..
A Harvard Case, “Branding in the Digital Age” by David C. Edelman discussed how customers are acting differently as a result of the internet.
Customers used to choose a product or a service buy it and focus on the results of the product or service. Things have seriously changed due to the online presence people have.
There are several sources on the internet where people can research and choose products or services. Not only are they able to do their research, but they are able to tell the online world about their purchase.
These diagrams prove to us…
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