Building an engaging community through social networking can be tedious, and time consuming, yet it is a must-do practice for your business to grow through social media. But without the added input of regular blog posts, you may limit the traffic flow to your website.
Yes, blogging may also be a little time consuming, but it comes with many benefits. –
Get seen in search engines – Search engines love fresh content, and give preferences to sites that have relevant, fresh content. A research by Hubspot shows that sites with blogs gain 55% more traffic than sites without blogs – that’s even with no one reading your blog!
Standing out of the crowd – Marketing differentiation and getting your business noticed online can be a difficult chore that your business may face. Take a look around on the internet, – do your competitors blog? If not, this just might be your opportunity to establish the voice of your business and grow your brand image with your customers.
You’ll always be found – The more articles you write for your business, the better! You may find that a post you wrote perhaps a year ago, may be read and noticed by customers, sending them to your business website. – Now, I’m not going to lie, I’m new to the business blogging game, but I believe with persistence and a bit of hard work and taking the time to show you care with your blog, in time your hard work will pay off. I also believe blogging and social marketing is a constant learning experience, and to keep up with what’s fresh and new in blogging and social marketing, you must be prepared to educate yourself, and always updating your skills and knowledge from the ‘experts’ – bloggers who have created for themselves an engaging community with a good online reputation.
Now they were just a few I could think of, Do you agree with me, and what other reasons could you add?