A really great break down of social media…from A – Z, well worth the read!

Knowledge Enthusiast

Sometimes it’s worth getting back to basics.

Here is a compact roadmap to social media – compiled as an easy-to-follow A to Z guide.

Access

Some companies still deny access to social networks at work.  According to a Cisco study, 33 percent of college students and young professionals under the age of 30 say they would prioritize social media access over salary in accepting a job offer.

Balance

Brands and people should balance the amount of time they spend on social media and the amount of time they spend on each of the different social media networks.

Channels

Don’t get caught up in social media channels – instead develop a social media strategy.

Democracy

According to some reports, social media has sparked democracy. What do you think?

Engagement

Social media provides brands with direct access to their primary audience: customers. Read 21 rules for social media…

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