I myself have always been fascinated with color and how it affects us all. This is a great post by Rebecca Wulff, and explains with two very interesting infographics (which I also love) just how the big brands use color to influence us all…
Color is a form of non-verbal communication and an important part of our daily lives. The underlying emotions that colors evoke have been cultivated since birth and vary depending on age, geographic location, and gender (e.g. blue for boys, pink for girls). Color affects our moods and feelings, and research suggests that it has a physical effect as well, influencing the hormones that control our emotions. Applying color theory is one of the most powerful methods of creating customer appeal.
Why do you feel like clicking and browsing on some websites and not others? What makes you feel like purchasing from one online merchant vs. another? Could it be because of your emotional responses to their color palettes? Choosing the right color scheme is crucial to how your brand is viewed.
Studies have shown that color:
- Increases brand recognition by up to 80%
- Improves readership as much as 40%
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